There is a lot to learn from Blake Orlandi, the present Chief Operating Officer of Book of the Month Club, one of the leading subscription-based e-commerce businesses in the world. Widely respected by his peers and colleagues in the publishing industry, who is Blake Orlandi? And what can we learn from him?
Meet Blake Orlandi
Although the number of books published each year is increasingly exponentially, book sales are down significantly. U.S. publishing industry sales peaked in 2007 and have either fallen or been flat in subsequent years, according to reports of the Association of American Publishers (AAP). In other words, any success in the publishing industry is newsworthy and few success stories are as underreported and impressive as the relaunch of the Book of the Month Club. Blake Orlandi is currently serving as COO for the Book of the Month Club.
Prior to assuming the role of COO for Book of the Month Club in September 2015, Orlandi had worked at Bookspan and learning the ins and outs of the publishing business at Evergreen Copyrights, a music publishing company. Long before he had a chance to sit behind the COO’s desk, Orlandi learned the value of hard work and careful study at the University of Pittsburgh and went on to achieve his MBA from Harvard Business School, one of the world’s best graduate business schools.
Blake Orlandi’s Leadership Skills
Blake Orlandi has progressed to a senior management role by advancing swiftly throughout his business career and has shown extraordinary leadership, earning the appreciation and respect of his colleagues and peers. Whether at Deloitte Consulting, Evergreen Copyrights, Bookspan, or as COO of Book of the Month Club, Blake Orlandi humbly recognizes that a successful turnaround, such as the one he has been able to achieve at Book of the Month Club, requires constant vigilance and ongoing effort to continue to engage book readers in an era besieged by a storm of social media, email and text messages.
Blake Orlandi’s Career Success
Blake Orlandi’s career success is an inspiration to anyone seeking to go into the publishing industry or turnaround a moribund business. It is also a lesson in the value of education, networking and hard work. The lesson is to never miss opportunities and take advantage of every challenge you face. Vince Lombardi once said that “The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”
Blake Orlandi and John Lippman at Book of the Month Club have achieved a remarkable business turnaround in a very short period of time. The successful career of Blake Orlandi shows us how we can make the most of the time we have and use our God-given talents to the best of our abilities.